Hustle MKTG

Doing our own marketing is a critical part to our success! How others see us, how we present ourselves, and being able to walk the walk to show clients a preview of what they can get.

Branding Strategy

Goals: A look and feel that reflects professionalism and realness. That authentically represent a unisex market while staying modern and representing for the culture.

Strategic Exercises:

  • Target Market - Deep dive into identifying who, where, and how our target market acts, thinks, shops, and gathers information.

  • Competitor Analysis - Look at the brands we admire as well as competing companies to see how they present themselves. What we like, don't like, and how they convey how their brand makes us feel.

  • Color Theory & Voice Exercise - Colors and words have meaning and taking a look at how we wanted our brand to make people feel we found corresponding colors and adjectives.

  • Vision Boards - Visuals are a huge proponent to the expression of brands. We put together images and graphics from other businesses that we believed conveyed the adjectives we pulled together in our Voice Exercise. We then started developing on those.

 

Social Media Strategy

Goals: Earn Clients, Engagement Platform to show Knowledge

Strategic Exercises:

  • Rule of 3rds - Social Media is a conversational engagement platform and just like any good conversation you need to talk about more than just yourself. Putting together 3 different talking points that are relevant to your brand will keep people interested.

  • Rule of 5ths - Look and feel are real, you want people scrolling through their feed to automatically know its you. By breaking up 5 different content types, styles, and elements you'll have a cohesive and branded social media presence.

  • When & Where - What platforms are these being published to and what's a good time? There's some testing involved but there are also studies on when your audience is most often visiting those channels.

  • Content Calendar - Put it all together and get it published! Content Calendars are a great way to know of upcoming holidays, other publishing materials, as well was keeps you organized and up-to-date on what you're talking about so you don't fall into only talking about yourself again.

 

Marketing Strategy

Goals: Reach BIPOC Owned Businesses to build more clientele 

Strategic Exercises:

  • SMART Goals - Create an exact number of clients or profit that we want to reach and track Key Performance Indicators to see if our efforts are successful

  • Target Market - Deep dive into identifying who, where, and how our target market acts, thinks, shops, and gathers information.

  • Competitor Analysis - How are other brands reaching people?

  • Platforms - Create a list of platforms that reach our target audience where they are rather than making them come to us.

  • Analize KPIs - THE most important part of marketing, did our efforts work? What needs to be adjusted when moving forward? Then, move!

 

Well Sh*T I need That!